Chuckanut Builders office location in Bellingham, Washington
brand

Chuckanut Builders

committed to the community

case study label

creating clarity about their building process

Chuckanut Builders staff presents clients with an oversized brochure that includes a project “road map” inside. Visualizing their process with clients creates opportunities to demonstrate their experience and the thoughtfulness of their approach and builds value for planning and design. The brochure is designed with white space in mind so that details like dates, vendors, and special circumstances are easily added to the map, making this process the first collaboration that sets the stage for many to come.

outreach and print collateral

With a brand in place the process of creating additional print materials, templates, and advertising is a streamlined process.

website

We built a website for Chuckanut Builders that was responsive to work on both desktop and mobile devises, and easy for staff to update with new projects.

community involvement

Committed to the community is more than just a tagline. Chuckanut Builders regularly supports local organizations and events, like the Subdued Stringband Jamboree. We collaborated with them to create clothing designs for staff to wear at events they sponsored.

bold type for bold work

The typefaces chosen for Chuckanut Builders draw direct inspiration from the tradition of wood type — letterforms that have long been associated with strength, craft, and physical presence. This was a deliberate nod to the client’s work with reclaimed wood and their deep respect for materials and process. The result is typography that feels at home in a construction context without sacrificing readability or polish. Bold strokes and clean structures make every headline easy to read at a distance, while reinforcing the brand’s overall character: capable, grounded, and built to endure.

The entire rebranding process was highly collaborative and educational. We left armed with a better understanding of our own business and processes, as well as tools to improve customer communications.
Jenny Rae headshot - Chuckanut Builders
Jenny Rae
Communications Manager, Chuckanut Builders