Test page for the Two-Path Process block. Not linked anywhere; safe to delete.
Select any step to see what happens and what you get.
Start
Discovery
We learn your goals, your audience, and what isn't working on your current site.
Goals
- Agree on what the site needs to achieve
- Understand who the site is for
- Leave with a short project brief we both sign off on
Shared
Sitemap
We map every page and how the pages connect, so nothing is forgotten and visitors find what they need.
Goals
- Account for every page
- Show how visitors move from page to page
- Give both paths one shared plan to work from
World Puffin Congress sitemap: Learn, Celebrate, Protect and Support. Gear icons mark pages filled automatically from the database.
Snapshots from the working process: rough drafts that sparked the conversation, not finished designs.
Look & feel
Wireframes
We sketch page layouts without color or images, so we agree on what goes where before deciding how it looks.
Goals
- Agree on what goes where before deciding how it looks
- Click through key layouts and comment on them
- Catch layout problems while they are easy to fix
Look & feel
Design mockups
We bring your brand to the layouts with color, type, imagery and motion. You approve the look before it's built.
Goals
- Bring your brand to every layout
- Approve the look on desktop and mobile
- Settle the design before anything is built
World Puffin Congress home page, desktop.
Snapshots from the working process: rough drafts that sparked the conversation, not finished designs.
Structure
Content structure
At the same time, we define the building blocks behind your pages, so each kind of content is entered once and shows up wherever it is needed.
Goals
- Name each kind of content the site holds
- Decide what each one includes
- Enter everything once and reuse it wherever it is needed
- Resourcetitle · paper, artwork or video · file, link or embed · category · tags
- Personname · biography · affiliations · researcher or artist
- Organizationname · link · description · eco-tour, fan club or professional
- Actionname · description · call-to-action link
- Newstitle · story · image · category
The full content plan for World Puffin Congress.
Snapshots from the working process: rough drafts that sparked the conversation, not finished designs.
Structure
Database setup
We set up those content types in WordPress and load your content, so it's ready when the design arrives.
Goals
- Set up each content type in WordPress
- Load your real content
- Have it ready when the design arrives
Where they meet
Build
We apply the approved design to the content that's already in place, on a private staging site you can preview anytime.
Goals
- Apply the approved design to real content
- Preview the whole site on a private staging site
- Learn how to edit the site yourself
The World Puffin Congress Resources library. Every entry is a Resource, filtered by category, type and media.
Snapshots from the working process: rough drafts that sparked the conversation, not finished designs.
Finish
Launch & support
We test across devices, go live, and keep an eye on speed and security afterward.
Goals
- Test across devices before going live
- Launch the site
- Keep it fast and secure afterward
World Puffin Congress home page, mobile.
Snapshots from the working process: rough drafts that sparked the conversation, not finished designs.
