six things to look for in a website redesign
Every website redesign is different, yet the best sites always have a few things in common. As you consider a website redesign for your company or organization, use this website redesign checklist before you start your web design project:
- a clear message about your company or organization, what it does, how it relates to the audience, and your location
- a call to action that tells the audience what to do and makes it easy for them to move forward
- analytics that inform you about how your audience found your site, the pages they look at and how long they look at them, and the actions they take
- responsive design so that it works great on desktop computers, tablets, and mobile devices
- easy ways to contact you and engage with your company through the use of clearly marked phone numbers and email addresses, brief forms, social media links, and similar elements
- a consistent presence that connects your website with your other communications efforts including print collateral, signage, clothing, advertisements, and social media
A successful website redesign isn’t a checklist you run through once and file away. It’s an ongoing practice of paying attention to how your audience moves through your site and what they find when they get there. Return to these website redesign tips whenever your goals shift, or when the numbers start telling a story you didn’t expect. The best sites aren’t finished; they’re tended.
